>
> So essentially you're saying it has nothing to do with the manufacturing
> costs at all, and it's all about what it will cost to design the thing
> versus what they can sell it for. (?)
>

You've heard the expression "supply and demand" before, right?

If customers are only willing to pay X for your widget, you have to 
manage to make it profitable at price point X, or invest in an expensive 
marketing campaign to convince your customers that it really is worth 
2X, and the really cool people don't mind paying 2X for it because look 
at all the chicks they get!

This works a lot better in the cell phone business than the treadmill 
business, where in fact, a 1080p touch screen might even be seen as a 
flimsly doodad that will stop working the minute it's been splashed with 
sweat (or that antibacterial spray you're supposed to use once you're 
done) and actually be detrimental to your marketing campaign.

Unless, of couse, it's cloud-enabled.  Then it's a sure win.  Everything 
has to be cloud-aware nowadays.  The Internet-Of-Things is upon us!
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/*   gmail.com     */}camera{orthographic location<6,1.25,-6>look_at a }

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