> I imagine for the CryTek, the subscription model is more lucrative than
> licensing to a few people - you get hobbyists who want to play with it
> who could never afford to pay the $1.2 million (yes, I looked it up -
> that was the cost reported in 2012 - so I owe you an apology, because
> while it's not "millions" it is > 1 million.  So my apologies for coming
> down quite as hard as I did.) licensing fee now have a professional level
> tool they can access for a reasonable price.  Lower price, larger market,
> increases revenue.  Instead of 10 people paying $1.2 million (netting $12
> million in perpetual licensing fees), they can get, say, 100,000 people
> paying $10/month - or $120/year - which is a net of $12 million.

And if they were clever they would put something in the license of the 
$10/month version that prevented the huge companies using it, thus 
keeping the 10 people paying $1.2 million at the same time :-)

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