On Fri, 07 Jun 2013 09:56:40 +0100, Stephen wrote:

> IM(ns)HO “bespoke” is a marketing ploy. It is used to give your client
> (customer) a feeling that they are getting something special, tailored
> to their individual and exacting requirements. As opposed to something
> out of the box or off the shelf, customised to fulfil their
> requirements. It harks back to the days, as you will all have read, of
> “gentlemen’s clothing”. When the only choices in “bought” clothing was
> ready made,
> handmade (modified readymade) and bespoke. Until recently it was only
> used by the chinless wonder type.

:)  Yeah, it does seem to be marketingspeak mor ethan anything.

> On a recent job in America it became common to hear Americans use it
> albeit self-consciously.

Interesting, because I don't think I've ever heard it in the US or used 
by Americans before.

Jim

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