On 07/06/2013 09:56 AM, Stephen wrote:
> IM(ns)HO “bespoke” is a marketing ploy. It is used to give your client
> (customer) a feeling that they are getting something special, tailored
> to their individual and exacting requirements.

Indeed. I'm not debating that it's a fairly empty term. I was merely 
pointing out the way it's spelt. ;-)

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