On 06/06/2013 5:38 PM, Jim Henderson wrote:
> On Thu, 06 Jun 2013 08:17:01 -0500, Shay wrote:
>
>> Most Americans wouldn't know what bespoke means.
>
> That's true enough.  The first time I heard it, I had no idea what it
> meant - but most Americans wouldn't bother to look it up or ask,
> either. :)
>
> Jim
>

IM(ns)HO “bespoke” is a marketing ploy. It is used to give your client 
(customer) a feeling that they are getting something special, tailored 
to their individual and exacting requirements. As opposed to something 
out of the box or off the shelf, customised to fulfil their requirements.
It harks back to the days, as you will all have read, of “gentlemen’s 
clothing”. When the only choices in “bought” clothing was ready made, 
handmade (modified readymade) and bespoke. Until recently it was only 
used by the chinless wonder type.

On a recent job in America it became common to hear Americans use it 
albeit self-consciously.


-- 
Regards
     Stephen

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