On Sat, 08 Sep 2012 17:41:01 +0100, Orchid Win7 v1 wrote:

>>> You must be looking at very different "marketing copy" than the stuff
>>> I've seen.
>>
>> That's because you're not looking at marketing copy for products
>> marketed to technical people. Look at some ads for computers on Amazon.
> 
> Unfortunately Dell figured out that I'm the head of the UK IT
> department. (Hell, I *am* the UK IT department!) Hence, every single
> frigging month they mail me an A4 pamphlet telling me about all the
> fantastic stuff they can sell me.
> 
> No technical detail ANYWHERE! >_<
> 
> Seriously, you're telling me your stuff will revolutionise by business,
> but you can't actually articulate WHY?

Yes, because Dell is representative of companies that actually do 
technical marketing /correctly/.

Jim

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