>> It seems that in general companies are only interested in what's
>> happening /right now/, and anything further out than that is irrelevant.
>
> Public companies are run on a quarter-by-quarter basis (at least in the
> US, but probably elsewhere as well).  Everything is driven by immediate
> needs and quarterly earnings results.
>
> That's one of the major problems IMHO with publicly traded corporations.
> Private corporations can focus on a longer game.

Isn't this exactly the same problem as democratic government? The people 
in power want to stay in power, and the electorate only seem to be 
interested in what's happening today, so...

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