Le 11/04/2012 15:59, Invisible nous fit lire :
> 
> I'm just trying to visualise the conversation though: "Yeah, we can sell
> you our brand for £8/box, and then we can sell you the same thing for
> £0.0017/box and let you print your own label on it." I'm not seeing how
> that wouldn't be laughable.

Well, the difference might be in the recipe too.
The brand box might use a recipe with 19 ingredients and butter. The
supermarket box might use palm oil and less expensive ingredients.

Of course, there is also the brand starting to cheat on reputation: "new
taste", "light" ... usually happen when the old makers get a check from
the money people (as buying the company at retirement time). Instead of
continuing the old expensive way, they now put pressure to get a better
return on investment (ROI). The head of the company switched from "a
company for a purpose" to "a company to make money".

Sciences without consciences...

Post a reply to this message