>> The guy who does XKCD clearly sees this too. Maybe you only meet smart
>> people? Because where I live, there are many, many dumb people.
>
> I think he was referring to a slightly different phenomenon where people
> tend to assume that the units match when two values are being compared.

I think actually the comic was referring to the phenomenon where news 
producers like to distort reality to make it sound more interesting, but 
hey...

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