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On 10/6/2011 17:59, Cousin Ricky wrote:
> I meant if the advertiser pays for the medium on which its advertising. I.e.,
I would disagree with your definition of "spam". I propose that an
advertisement is "spam" if the combination of targeting and delivery medium
causes the effort/cost required to *not* respond to the ad to be larger than
the expected (as in, "expected value" statistical idea) benefit of the ad.
That is, when disposing of the unwanted spam costs you more than you gain by
getting the occasional ad you respond to, it's spam.
--
Darren New, San Diego CA, USA (PST)
How come I never get only one kudo?
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