Neeum Zawan wrote:
>     That doesn't sound like either features or benefits selling. The 
> lesson I'm learning with this is "marketing sells".

Sure, it's benefits.  Ford didn't tell people they should get a car 
because it had X features; he told them they should get a car because of 
how it would improve their quality of life.

>     If you're in the US and you know any non-highly-technical people who 
> use a VoIP line for their phone (one that isn't just some software on 
> your PC), how many of them use Vonage? Ask them why they picked it, 
> given the significantly cheaper alternatives.

I've actually used Vonage; their prices are quite competitive.  In fact, 
I *tried* to research others, and I wasn't able to come up with anybody 
who had better prices.

Maybe the other companies need to work on their advertising.

-- 
Chambers

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