Features don't sell.  Benefits do.

Henry Ford made so much money, not because he sold cars that could go X 
miles an hour, or Y miles on one gallon, but because he toured the 
country talking about how great being able to drive was.  He basically 
sold the idea of a mobile society, and contrasted sitting at home 
without a neighbor for 10 miles, with being able to visit family and 
friends anytime you want.

The PS3 is getting killed by the 360 in sales (and probably won't catch 
up before the next generation XBox comes along) partly because Sony 
focused on technical points, ie features, whereas MS actually focused on 
the entire user experience (ironic, isn't it?).  That doesn't just 
include one or two launch titles, but having games available in many 
genres, with the 360 also acting as a great media extender (I used it as 
one before I started using an LCD TV as my main computer monitor).

-- 
Chambers

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