On 27-9-2011 20:04, Jim Henderson wrote:
> On Tue, 27 Sep 2011 16:22:00 +0100, Invisible wrote:
>
>> "The service will be free, but we're hoping it will drive paid
>> subscriptions."
>>
>> Uh, yeah, IN WHICH UNIVERSE? Seriously, that's like saying "we're going
>> to stand on street corners and give away free Milkybars(tm). We're
>> hoping that if we do this, more people will go out and find places to
>> buy Milkybars(tm)." WTF? That is so /obviously/ never going to work. OK,
>> a tiny few people might not have tasted it before and might really like
>> it. But the rest of us are just going to buy exactly the same number of
>> Milkybars as before.
>
> Obviously, you can't give something away for free forever and expect
> people to pay for the same thing.
>
> But that's not typically how it works.  There are two variants to this
> that actually do work:
>
> 1.  Offer it for free for a limited time, then charge for the service.
>
> 2.  Offer a free service and a tiered pay-for service.

Obligatory youtube reference: http://www.youtube.com/watch?v=qNWvdtt5sxs
I was looking for the live version, but this will do.

-- 
Apparently you can afford your own dictator for less than 10 cents per 
citizen per day.

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