Textures would be a great start. A cobble brick, perhaps, for the parking 
spaces,  I think the blacktop would actually make a better sidewalk, and 
then come up with something darker for the lot. Brick for the red areas of 
the building, and perhaps marble or a cememtn for the gray sections.

Man, I despise flat roofs. When you render them you have to replicate the 
gravel and that can be a pain to pull off properly.

What you have here is approximately what most architecural drafters 
generate. The most recent move has been toward outside houses and more 
photo-realism. I'll go ahead and tell you that photo-realistic results can 
get you $1500/image accepted (or more depending on quality) and $135/frame 
for walkthrough animations. There can be a lot of work generated in getting 
there, so coming up with macros or programs to generate automatic output 
greatly improves upon your profit.

Good luck.

- Grim

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