First impressions are:

So what kind of business is this?  Funeral arrangements?

Branding is the new terminology today.  You pick a name, an image or
color scheme that corresponds to your business, so when you see golden
arches, you immediately think of the business and the commodity that
business provides.

Your logo does none of these things.  It is ominous and foreboding
making me less than anxious to do business with your company.  In
addition, it does not imply or indicate anything about the type of
business you are in.  

Within the image, you have a set of letters that are so small that they
get lost in the overall image.  The letters themselves obviously stand
for something, but even that meaning is lost and not provided in the
image.

Regards,
Robert J Becraft
aka cas### [at] aolcom

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