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The thing is, JPEG format always means a loss of quality
(unless you set the compression level to 0.. I never tried
that, because it keeps the filesize big, but I think even
then the quality goes down.
What you'll probably want is an invisible loss of quality.
With a good paint program, this can sometimes be achieved by
reducing the amount of colors (using error diffusion), but
the result doesn't always look very good.
I think JPG on a not-too-high/not-too-low compression level
is still the best format for web publishing.
Good luck experimenting,
JK
http://surf.to/jkhome
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