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OK. So apparently our company hs referred to itself by several names
over the years, and this confuses our customers. So we're having a big
rebranding kick. We've got a new logo, and we will refer to ourselves in
future by only one acronym.
To this end, I have just been given a new ID badge, with the new company
logo on it. The logo is a fetching shade of orange. The badge also comes
with a bright orange lanyard, with our new website address printed on
it. And we also all get new company T-shirts.
...so I'm guessing this is going to be a loss-making quarter then? :-P
In fairness, unlike previous promotional material, this stuff is
actually quite nice. The new logo loks clean and modern, the orange is a
cheerful shade, and the T-shirt is of a fairly good quality.
Even so, handing out a T-shirt to every employee of the company sounds
to me like a rather large and mostly pointless endevour. (The ID badges
probably cost almost nothing, and seem far more justifiable.)
Oh well... apparently there are some instructions somewhere on how to
update your email signature to reflect the new branding. I know this
because in the last few days alone, there have been at least 25 helpdesk
tickets filed by people who couldn't get these instructions to work. ;-)
I guess I'd better go "research" the matter...
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> To this end, I have just been given a new ID badge, with the new company
> logo on it. The logo is a fetching shade of orange. The badge also comes
> with a bright orange lanyard, with our new website address printed on it.
So if you ever lose your ID badge, anyone who finds it will know exactly
where to go to help themselves to equipment :-)
> Oh well... apparently there are some instructions somewhere on how to
> update your email signature to reflect the new branding. I know this
> because in the last few days alone, there have been at least 25 helpdesk
> tickets filed by people who couldn't get these instructions to work. ;-) I
> guess I'd better go "research" the matter...
Sounds like something out of BOFH :-)
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Invisible wrote:
> Even so, handing out a T-shirt to every employee of the company sounds
> to me like a rather large and mostly pointless endevour.
Only if you're grumpy and have no morale. On the other hand, it
probably works a lot better for consumer-facing companies to get their
employees to be walking billboards.
> (The ID badges
> probably cost almost nothing, and seem far more justifiable.)
Only if they don't open the doors. You'd be surprised how much even just
photo-ID equipment costs.
--
Darren New / San Diego, CA, USA (PST)
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