OK. So apparently our company hs referred to itself by several names 
over the years, and this confuses our customers. So we're having a big 
rebranding kick. We've got a new logo, and we will refer to ourselves in 
future by only one acronym.

To this end, I have just been given a new ID badge, with the new company 
logo on it. The logo is a fetching shade of orange. The badge also comes 
with a bright orange lanyard, with our new website address printed on 
it. And we also all get new company T-shirts.

...so I'm guessing this is going to be a loss-making quarter then? :-P

In fairness, unlike previous promotional material, this stuff is 
actually quite nice. The new logo loks clean and modern, the orange is a 
cheerful shade, and the T-shirt is of a fairly good quality.

Even so, handing out a T-shirt to every employee of the company sounds 
to me like a rather large and mostly pointless endevour. (The ID badges 
probably cost almost nothing, and seem far more justifiable.)

Oh well... apparently there are some instructions somewhere on how to 
update your email signature to reflect the new branding. I know this 
because in the last few days alone, there have been at least 25 helpdesk 
tickets filed by people who couldn't get these instructions to work. ;-) 
I guess I'd better go "research" the matter...

Post a reply to this message