And lo on Thu, 22 May 2008 00:10:08 +0100, Jim Henderson  
<nos### [at] nospamcom> did spake, saying:

> On Wed, 21 May 2008 12:38:50 +0100, Phil Cook wrote:
>
>> Boggles the mind
>
> Yeah, I wish I could remember the exact phrase used, because it was very
> funny.

Always the way.

>> Monster Raving Looney Party Manifesto Pledge #129: Manufacturers will be
>> made to compensate for the "Old and Inferior" goods that they have now
>> replaced with "New and Improved"
>
> I like it. ;-)

Well I don't know if they have a USA branch... yet.

>>>> And it's normally white text on a light background too.
>>>
>>> In 3 point font.  One that's difficult to read.
>>
>> We do have some standards IIRC it has to be deemed as legible on a
>> 'standard' screen and thus can't be too small, on exactly the same
>> colour background or appear for just 1 sec.
>
> Ah, but "legible" by whom?

The Advertising Standards Authority have rules...
http://www.asa.org.uk/cap/codes/broadcast_codes/Guidance_Notes/Advertising+Guidance+Note+1.htm

> I used to print notes out in 2 point on 3x5
> cards for my chemistry exams using Lotus ... um, ... I forget the name of
> the program now - got the boxes downstairs still.  Started with an F.
> Damn, that's going to bug me now.

Freelance Graphics?

> Of course, my vision has become slightly less good since then. ;)

Odd, mine's got better :-P

>>>> One of them said this herself 'If I'm spending £50 on a cosmetic then
>>>> I'd expect to see a difference'.
>>>
>>> Heh.  Well duh. ;-)
>>
>> But it does highlight that the entire '% noticed a difference' may have
>> some flaws
>
> Absolutely.  In learning evaluation (something I measure in my job using
> an established methodology), one question asked frequently is "how much
> of your job performance improved as a result of this training?" - and
> answers are a percentage.  Behind-the-scenes, the entered values are
> averaged and then adjusted downwards by something like 15% because people
> tend to overstate, particularly right after class.

Likewise the majority think they're 'better than average' drivers.

> Same principle applies here - but I think also that people want the
> percentage to be higher as a result of having paid what they paid, so
> that's what they report.

That and the fact they're doing something, I mean even if it was free you  
wouldn't want to think you're wasting your time.

>>> Wish I'd seen that one.  I'd have paid for that. ;-)
>>
>> You've got 16 hours left if the link works outside the UK, but [sigh] it
>> needs WMP11 to play.
>
> Well even if it doesn't work outside the UK, tor solves that problem for
> me.

"The Net interprets censorship as damage and routes around it" :-)

>>> Gotta love deniability.  They should send someone into one of the
>>> training sessions on the products - POS staff does need to be trained
>>> on the products, you know.
>>
>> Well they've done it for some shows.
>
> I'll bet that was fun. :-)

Indeed matching up the public 'we don't do that' to the backroom 'now this  
is what you do'.

-- 
Phil Cook

--
I once tried to be apathetic, but I just couldn't be bothered
http://flipc.blogspot.com

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