>
> Same with gluten-free food: It's augmented, so there's more money to be
> made with it than with conventional food, so we all need to eat it.
>
>

Gluten free is NOT augmented but *reduced* food.
Gluten, a protein, is removed from the weat. There is nothing added, 
just a removed nutrient.

Similarly, with cholesterol. Cholesterol free water, fruit juices and 
breveages never contain any, but adding "cholesterol free" allow hiking 
the price obsenely. Trying to controll your cholesterol level by 
controlling what you heat is totaly futile, and has been demonstrated in 
the late 50's, early 60's, then explained before 1965.
You'd need to eat over 20 Kg of butter with each meal to marginaly 
increase your blood cholesterol level.

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