>> Obviously if the company is
>> successful the shares will become more valuable and you can make a
>> profit by selling them later.
>
> This is not obvious to me.

Which bit?  You own a fixed proportion of a company, if the company 
becomes hugely more successful, the value of your proportion increases.

> Now you're talking. You mean to say that you can make money simply by
> owning a share? (As opposed to trading it.)

Yes.

http://en.wikipedia.org/wiki/Dividend

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