>> Well, since it's impossible to know how many people are listening at any
>> given instant in time, the price cannot possibly be determined by the
>> number of listeners. Oh, they probably have some vague statistics to
>> suggest approximately how many people listen on average to a given
>> station. But you cannot know the true numbers at any specific moment.
>> If, by some fluke, you had zero listeners for a few minutes, the fees
>> wouldn't change. If, by some freak of nature, millions of people
>> suddenly tuned into an unpopular station, their fees wouldn't change.
>>
> And yet, the same stations are able to adjust the price of the
> advertisements according to the hour of the day.

Oh, sure. I imagine they have estimates of when they think the most 
people are listening. There's no proof that they're right though.

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