Le 25/01/2011 10:23, Invisible a écrit :
> On 25/01/2011 07:52 AM, scott wrote:
>>>> The radio station pays a fee every time they play a song.
>>>
>>> And that fee is identical regardless of whether they have two thousand
>>> listeners or zero listeners.
>>
>> Are you sure that is correct? It seems very odd that the song owners
>> wouldn't charge more for stations that have higher audience figures. It
>> would mean they'd have to charge an totally insignificant amount to the
>> big stations in order for small ones to be financially possible.
> 
> Well, since it's impossible to know how many people are listening at any
> given instant in time, the price cannot possibly be determined by the
> number of listeners. Oh, they probably have some vague statistics to
> suggest approximately how many people listen on average to a given
> station. But you cannot know the true numbers at any specific moment.
> If, by some fluke, you had zero listeners for a few minutes, the fees
> wouldn't change. If, by some freak of nature, millions of people
> suddenly tuned into an unpopular station, their fees wouldn't change.
> 
And yet, the same stations are able to adjust the price of the
advertisements according to the hour of the day.

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