On 24/01/2011 10:22 AM, scott wrote:
>>> People pay thousands of pounds to have their advert on radio.
>>
>> OK, but that still only works out to a few pennies per day over the
>> duration that the advert plays for.
>
> A quick google states a price of 1000 pounds per week to advertise on a
> large regional station. Given they probably have 20 or so different
> adverts that equates to an income of 20k per week for the station.

Interesting. I can't begin to imagine how Dave's Kebab Shop has anywhere 
near £1000 a week to blow on ineffective advertising, but anyway... I'm 
still left wondering whether £20k per week would go anywhere near 
covering the total running costs of a radio station.

> That same site I found above also mentioned you should spend about 10%
> of your budget on actually making the advert (presumably 90% on
> advertising fees to the station).

Seems reasonable. You're only going to make it once, but presumably play 
it a whole lot...

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