On 24/01/2011 10:05 AM, scott wrote:
>>> They give you music you want, and in return you listen to their adverts.
>>
>> Seriously? That actually generates more than a few pence per day?
>
> People pay thousands of pounds to have their advert on radio.

OK, but that still only works out to a few pennies per day over the 
duration that the advert plays for. I would have thought that even if 
you played adverts 24/7, you would never come close to making enough 
money to cover even the basic costs of electricity to run the 
transmitter, never mind all the other stuff you'd need to pay for. And 
the few actual radio stations I've listened to don't play adverts very 
much at all.

(More to the point, what adverts they do play inevitably sound very 
cheap and amateurish. Not at all like the slick, polished adverts that 
constantly bombard you on TV. Presumably advertising on radio is much 
cheaper than TV - although I also wonder how the hell TV makes enough 
money to keep going...)

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