At the end of last month, my employer set up a blog. We're not sure why 
or what we'll use it for, but we've got one now.

(The amusing thing is that the company slogan is something like "Your 
partner for scientific excellence". The tagline on the blog says "Your 
internal blog". Which sounds kind of pervy to my warped mind...)

As if that wasn't enough, we now have a company Twitter account. (The 
blog is internal, but the tweets are publically visible.) Again, no idea 
why or what it's for, but it's there. Currently it seems to mainly just 
list all the conferences and events our sales force are attending.

You can just see some bored sales exec sitting in their boardroom 
brainstorming hip and trendy ideas for increasing business, can't you? 
(Except that calling things "hip" and "trendy" stopped being cool 
approximately 20 years ago... but they don't know that!)

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