On Wed, 23 Dec 2009 13:22:53 -0500, Tim Cook wrote:

> I myself try to use British spellings as a pretentious affectation.

And I do now mostly out of habit because I have many friends in the UK.  
When I'm creating mailings to go to a global or US-only audience, I find 
I have to "Americanise" my spellings after I've finished writing the copy.

Jim

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