> Now, if it were me, I'd say that the really *imperative* thing is that we 
> need to START MAKING SALES.

First you need to figure out why you aren't making sales.  Why are your 
customers choosing your competitors instead of you?  I heard/read a quote 
somewhere that the only way to remain profitable over the long term is to 
learn faster than your competitors.

> The *problem* is that just down the hall from me, we have 35 staff 
> standing around doing nothing because WE HAVE NO WORK. I'm not sure what 
> it costs to pay 35 highly skilled stuff to do nothing, but I'm guessing 
> it's not cheap.

Hehe, imagine how much it costs to have multi-billion dollar factory *not* 
running for a few days.  In most cases it's more profitable (ie you make a 
lower loss) if you fill the factory by selling stuff below cost price 
compared to not making anything at all.  It's a pretty complex task to plan 
how to run a factory to maximise profit.

> WE NEED TO START MAKING SALES. I really don't understand why nobody in 
> senior management seems to comprehend this. Without sales, we can't do our 
> jobs. It's that simple.

Don't you have a sales/marketing department there that is on the case?

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