scott wrote:
> Common things are to do studies yourself on very small samples, then 
> claim your product is preferred by the majority of people.  Or to find 
> some small magazine to do a test with your product (of course giving 
> them lots of free samples), then claiming your product is the best 
> according to the magazine (of course the "best" bit is in massive font 
> size with the details being in 1pt).

It also works even if you don't skew the results by giving lots of free 
samples...there are enough small magazines and obscure awards out there 
that as long as you have a competitive product, chances are you can find 
*some* award that's legitimate..."best picture at small-town upstate New 
York film festival!" or "Jan Smith's 30-print-run culinary magazine 
favourite!" kind of things (except you leave out 'small-town' and 
'30-print-run').

--
Tim Cook
http://empyrean.freesitespace.net

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