> Hmm. Never mind that, at least in the US, this is illegal as hell, if 
> someone decides to sue you on the basis that you made the claim, but its 
> **not actually true**.

Oh usually the exact thing they claim is 100% true, they just word it very 
cleverly to avoid it being illegal, but also to make it sound as good as 
possible (usually with creative uses of font sizes and colours).

Common things are to do studies yourself on very small samples, then claim 
your product is preferred by the majority of people.  Or to find some small 
magazine to do a test with your product (of course giving them lots of free 
samples), then claiming your product is the best according to the magazine 
(of course the "best" bit is in massive font size with the details being in 
1pt).

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