>> Yes, zero, because you were giving it away for free in the first place. 
>> If you had some evidence that at a certain point in time you would cease 
>> giving it away for free and start selling stuff then ok, you could 
>> probably claim some losses.  But without any evidence of that I don't see 
>> how you can claim some fictitious loss of earnings of whatever.
>
> Wrongo.
> Suppose the artist intended selling postcards of the object himself.

Then if he really wants a monopoly on the postcard selling market (maybe he 
doesn't), he shouldn't put the object in a public place (where anyone is 
free to make their own postcard with a camera and printer).

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