>>> Making a superior product is just one way to do that, there are lots 
>>> of opportunities to make money without having the superior product.
>>
>> Such as...?
> 
> Making an inferior product that you can sell for a lower price.
> Building up a brand image so that you can charge more for the same 
> quality products.
> Placing your selling points in better locations than your competitors.
> Advertising more than your competitors.
> Buying your competitors.
> Providing better customer support than your competitors.

All of those still constitute doing *something* "better". (Except buying 
your competitors...) It may not be the product itself which is superior, 
but there has to be something better.

Unless you illegally prevent other companies from competing, that is...

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