Invisible wrote:
> There's some interesting psychology in there. I mean, like, "buy 1, get 
> one free". Sounds great, right?
> 
> So how about "buy 1, pay for 2 even though you only bought 1". Suddenly 
> it doesn't sound so great, does it? :-P All they're really doing is 
> doubling the marked price of the individual item.

Uh..."buy 1, get 1 free" doesn't mean "buy 1, pay for 2".  it means buy 
one, pay 1/2.  at least, that's how it works at the local grocery store.

> Apparently it's a well-known fact that whether something is presented as 
> a cost or a discount has a large effect on consumer behaviour. If you 
> say "buy 10 and get a 10% discount", people think that's great. If you 
> say "buy less than 10 and get a 10% surcharge" it's not so great. 

Except that's not the same thing at all.  Things *cost more* in small 
amounts.  When you buy in bulk, you can get a reduced price because the 
cost of production *really is* less.

--
Tim Cook
http://empyrean.freesitespace.net

Post a reply to this message