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On 18-1-2011 22:01, Neeum Zawan wrote:
> andrel<byt### [at] gmail com> writes:
>
>>> According to a lot of people, all the marketing they do
>>> rarely helps sales.
>>
>> That might be different indeed for a five minute multiple play and a 2
>> days attention span (mostly) single play item.
>
> I meant marketing rarely helps with selling books. I think it helps a
> *lot* with music.
My suggestion was that that is a.o. related to the time is takes to
consume one offering.
Note also that most starting bands don't have access to the marketing
channels. (Thank god, the noise would be overwhelming)
>> Yes, as it is changing the access to the public for startup bands.
>
> The reason I think music is different is that I don't think many people
> buy music they've not heard before - so you still need the leverage to
> get on the radio/TV.
But that is what the internet could solve. Last FM and similar sites
that group music by people's taste might be a step (as long as there are
not so many of those that none gets a decent listeners base).
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