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gregjohn wrote:
> Disclaimer: I have nothing to do with Magnatune other than being an infrequent
> customer.
>
> In the blog (
> http://blogs.magnatune.com/buckman/2008/11/reassuring-my-musicians.html ) of
> the founder of Magnatune founder John Buckman, he indicates they have a
> financial problem. Many people are coming to the site to hear music, but not
> many (1/150) are buying music, compared to the 1 in 32 when he started.
>
> My analysis: his problem is that he's giving away "bandwidth" too freely, even
> if he's appropriately giving away "the music" under voluntary pricing or
> creative commons licenses. I admire the humanitarian & political implications
> of his desire not to be "evil" in his pricing schemes. Is there a way to
> accomplish this in a business setting, to let people experience the music,
> without giving away the store in bandwidth?
Yes. Every registered user may download X amount of content per week
(measured in songs or total download byte count) without paying
anything. X starts out at just enough to whet the user's appetite.
Content that is intended to be a sample counts as only a percentage of
its actual size (and this percentage may be set at zero if Buckman wants
it that way).
Every time the user purchases something, X goes up by 10 to 50 percent
for that user.
After X*N downloads by a user, without a purchase, X goes down by ten to
fifty percent. N should be greater than one, but not greater than ten.
There needs to be some protocol in place to minimize multiple accounts
for users.
Regards,
John
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