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scott wrote:
>> Remind me... Who the hell do you work for?
>
> A Japanese company that makes LCDs and TVs and stuff.
>
> They don't seem to have the hang of European style marketing yet, and
> think that a website design for a Japanese audience will also work well
> in Europe. Actually I think it's more that the IT systems worldwide are
> so fragmented that each country basically does what it thinks best with
> their very small team of people, and you end up with a load of separate
> websites that all look completely different and nobody sees the need for
> the .com domain. Occasionally someone from Japan sees one of these other
> websites and makes some demands about what should be changed, and you
> end up with hideous looking stuff.
>
> Given that sales last year in Europe alone were several billion pounds,
> I think they should spend some money on getting their online presence
> together, but then that's just me and nobody who makes that sort of
> decision even knows I exist!
Sounds familiar... :-S
The company *I* work for has been known by a small handful of different
acronyms in its time. Apparently "this confuses our customers", so we're
on a big rebranding kick. We're throwing away all the old names and
sticking to just one of them from now on. And we've got a shiny new logo
that consists of that name. (It's actually rather nice, as corporate
logos go. At least it looks clean and modern now!)
And we're changing our website and our email addresses to match. Oh,
except it *doesn't* match. It's one of the old acronyms.
Wait... WTF?
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