On Wed, 13 Aug 2008 09:40:36 -0700, Darren New wrote:

> Jim Henderson wrote:
>> are good, solid, reliable, and that actually work.
> 
> I remember seeing a book in the store about ten ways how to make your
> brand more popular. The methods were things like "don't let someone sell
> both coke *and* pepsi", and "if they sell coke make them sell sprite
> also" and "end every ad with a picture of your brand" and such.

Was "make it *better* than the competition" in there anywhere?

> I noted with amusement that nowhere on the list was "associate your
> brand with a product people like."

That is pretty amusing.  :-)

Jim

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