Mueen Nawaz wrote:
> Darren New wrote:
>> I noted with amusement that nowhere on the list was "associate your 
>> brand with a product people like."
> 
>     Forgive my cynicism, but for products like cars and soft drinks, 
> people don't "like" what they like. They "like" what they see in 
> commercials.

OK, I'll grant you that one. :-)

I'd say that for products too complicated (or otherwise hard to 
describe, like a soft drink) to actually describe in the ad, this is 
probably true.

I think there are any number of products that are simple enough that you 
could do a decent job of describing them in an advertisement, tho. Say, 
a vacuum cleaner. Not much to say there.

-- 
Darren New / San Diego, CA, USA (PST)
  Ever notice how people in a zombie movie never already know how to
  kill zombies? Ask 100 random people in America how to kill someone
  who has reanimated from the dead in a secret viral weapons lab,
  and how many do you think already know you need a head-shot?

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