Darren New wrote:
> I noted with amusement that nowhere on the list was "associate your 
> brand with a product people like."

	Forgive my cynicism, but for products like cars and soft drinks, people 
don't "like" what they like. They "like" what they see in commercials.

	Actually, it goes well beyond cars and soft drinks. General 
electronics, cell phones, certain packaged items.

	The book is spot on. Creating a product that actually does the job well 
and is pleasurable to use often doesn't compete well with those products 
that follow the tips in the book.

	Along Jim's thread, I actually refused to go to Hardees for many years 
because of *really* obnoxious ads. I figured ads should work both ways.<G>

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