Jim Henderson wrote:
> are good, solid, reliable, and that actually work.

I remember seeing a book in the store about ten ways how to make your 
brand more popular. The methods were things like "don't let someone sell 
both coke *and* pepsi", and "if they sell coke make them sell sprite 
also" and "end every ad with a picture of your brand" and such.

I noted with amusement that nowhere on the list was "associate your 
brand with a product people like."

-- 
Darren New / San Diego, CA, USA (PST)
  Ever notice how people in a zombie movie never already know how to
  kill zombies? Ask 100 random people in America how to kill someone
  who has reanimated from the dead in a secret viral weapons lab,
  and how many do you think already know you need a head-shot?

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