St. wrote:
>   So what's a 'customer benefit' card other than what you've already 
> explained?

Think of it as "automatic coupons". If you present the card, you get X% 
off from various products.  Of course, the card is tied to your identity 
or at least a pseudo-identity, so they can tell that people who buy Y 
also buy Z a lot.

I like the coupons on the back of the receipts better, myself.

-- 
Darren New / San Diego, CA, USA (PST)
  Ever notice how people in a zombie movie never already know how to
  kill zombies? Ask 100 random people in America how to kill someone
  who has reanimated from the dead in a secret viral weapons lab,
  and how many do you think already know you need a head-shot?

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