> A women approaches a company that make bespoke wooden doors for a new 
> front door. She can't buy an off-the-rack for £100 because they're two 
> inches too narrow, they quote her a price of £250. She blows her top 
> shouting "You're charging me £150 for those two extra inches" and storms 
> off never to return.
>
> The moral, of course, is that she wasn't be charged an extra £150 she was 
> being charged £250 to have workmen create for her a uniquely sized door 
> from scratch.

Hehe, or a more extreme example would be wandering into PC World and saying 
you want a 1921x1200 resolution monitor custom made.  Ermm, that will be 
several million pounds sir.

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