Nanotechnology has been pretty hyped in recent years with articles in 
magazines and even regular newspapers promising engineered materials with 
fantastic properties in the future. However, I though it was still strictly 
something in the labs at this point and not ready for commercialization yet.

And then, some weeks ago, a company called Nanocover has been showing TV 
commercials in national TV about their nanocover products, available right 
here and right now, and looking almost unbelievable, just like you'd 
imagine. Their commercial shows a white sofa lowered down in a red liquid 
and then lifted up again, still completely white. In the end we see the arm 
of a (supposed) scientist brushing a few remaining red drops off the sofa 
with his coat sleeve, and they just slide off like small balls, leaving no 
trail.

http://www.nanocover.com

They have products to repel water, oil and dirt, other products to avoid 
mist on glass and mirrors, products for fire protection and various other 
things. There are separate products designed to bind to different 
materials - textile, steel, wood, plastic etc.

You can read about the products in the Danish, Norwegian and English 
versions of the site while the German version has no information yet. It 
seems that products can only actually be bought in Denmark so far, but they 
are working on it for the three other countries too (and many more I 
presume). It's not even very expensive (prices are listed in the Danish and 
Norwegian versions of the site only). I'd try it out, if it wasn't for the 
fact that the safety measures for spraying the stuff only things make it 
somewhat cumbersome, but then again, not much more cumbersome than if you 
want to paint some furniture or something.

The commercial can be seen here:
http://www.nanocover.dk/om_nanocover/reklamefilm/nanocover_tekstil__laeder_.html

So, the nanotechnologic future is here...?

Rune

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