I think there was a story that some lone inventor genius guy came up with
the name for his company and registered its domain as such: etoys.com.

Then some venture capitalists came up with the idea of an amazon.com-like
internet retail for toys, and wanted etoys.com.  They sued the pants off
the poor bloke.  He relented.

Political lesson: the difference between actual free markets and today's
capitalism-ism.

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