On Wed, 12 Sep 2007 09:31:12 +0100, St. wrote:

>         You couldn't start a company with the word 'Nokia' in it, and if
>         you
> chose any variation of the word because of this, it still might be
> trouble for 'sounding' too close to their (trade)name.

Actually, that's not strictly true - you could if the market was 
different enough from Nokia's name, at least as I understand it.

Take "Novell" for example; the company name was picked by the wife of one 
of the founders, but she was aiming for "Nouvelle" (which I may have even 
spelled right there) but misspelled it.

Now consider:

http://www.novelldesignstudio.com/

Not sure which company came first, but the markets served are different 
enough that it doesn't matter to either of them, particularly.

At the same time, consider the case of one Mike Rowe (not the guy from 
Dirty Jobs) - he went into software development, and set up a website at 
mikerowesoft.com - Microsoft successfully shut that site down because the 
name would be confusing and they worked in the same market.

Jim

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