On 07/10/09 10:07, Chambers wrote:
> The problem is, people don't *care* about features (outside of a core
> group that likes bragging rights, of course). Features don't sell, and

	The thing is, people don't care about either. They just want a *good* 
car. For many people, a good car is not about either - it's about what 
they think the world thinks is a good car.

>> Good marketing works. Content of said marketing is not really that
>> important.
>
> Ahem... good marketing works *because* of its content, doesn't it? ;)

	Not necessarily. Vonage has the market not because of the content of 
their ads, but because of the amount of ads and the places they advertised.

> Not just brand name recognition; I was literally unable to find a
> competitor that could match Vonage's prices when I shopped around.

	I can assure you that since _I_ got VoIP 4-5 years ago, there have 
*always* been similar providers who charged less than Vonage.

	But this whole line of argument wasn't my point. Most of the people I 
know who got Vonage got it because they wanted something reliable, and 
assumed that the cheaper competitors have poor experience, etc. Yet, 
perhaps unlike you, they didn't do a single bit of research to see if 
their assumptions had validity.

-- 
BASIC isn't; C stands for Confusing...


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                                    anl

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